Growlers Market 2024 Driving Factors Forecast Research 2031
The global growlers market is anticipated to grow at a considerable CAGR of 3.0% during the forecast period. One of the main drivers of the growler market is the rise of craft beer. Craft breweries have exploded in popularity over the past decade, with consumers seeking out unique, locally-made beers with distinct flavours and ingredients. According to the Brewers Association, there were over 8,400 craft breweries in the US alone in 2020, up from just over 2,000 in 2012. As craft breweries continue to grow, so does the demand for their products, including growlers. Besides, the Brewers Association’s 2022 report, small and independent brewers in the US produced 24.8 million barrels of beer in 2021, representing an 8% increase, raising craft's overall beer market share by volume to 13.1%, up from 12.2% in 2020. In addition to the growth of craft beer, the increased demand for sustainable packaging is also driving the growth of the growler market. Consumers are becoming incre...