Artificial Intelligence (AI) in Marketing Market Size, Share, Analysis, Industry Report and Forecast 2019-2025
Artificial
intelligence (AI) has been extensively used in various application owing to the
growing need for high computation power in almost every field. Moreover,
complexity in handling the colossal amount of data generated each day, growing
adoption of cloud-based services, and development in advanced algorithms have
forced the companies to adopt AI technology. AI analyzes enterprise data by
using techniques such as machine learning, deep learning, natural language
processing, adaptive learning, and computer vision. In addition, it also offers
detailed insights about the market which enables the enterprise in making
informed decisions for better management of the enterprise. Companies have been
using AI technology in marketing for their products. Sales forecasting, lead
generation, customer acquisition, advertisement optimization, and many more
marketing tools are offered by AI.
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Global Artificial
intelligence (AI) in marketing market is expected to register impressive growth
over the forecast period. Major factors propelling the growth of the market
include growing adoption of customer-centric marketing strategies, increased
use of social media for advertising and increase in demand for virtual
assistants. Virtual assistants are increasingly used for sales purpose as they
are developed to increase productivity and reduce time-consuming lead
generation activity; thereby allowing sales executives to focus on other
productive job roles. However, there are factors such as a limited number of AI
experts which is expected to hinder the market growth over the forecast period.
Besides, surging growth in adoption of cloud-based application and services
across the globe, the evolution of marketing analytics is expected to promise
ample opportunities for the market.
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Marketing Market is
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Market Segmentation
By Deployment Type
·
Cloud
·
On-Premises
By Application
·
Social Media Advertising
·
Virtual Marketing Assistant
·
Analytics Platform
·
Others (Content Curation)
·
Global AI in Marketing Market by End-User
·
BFSI
·
Retail & Consumer Goods
·
Media & Advertising
·
Others (Enterprise)
Regional Analysis
·
North America
·
United States
·
Canada
·
Europe
·
UK
·
Germany
·
Italy
·
Spain
·
France
·
Rest of Europe
·
Asia-Pacific
·
China
·
India
·
Japan
·
Rest of Asia-Pacific
·
Rest of the World
Company Profiles
·
8×8, Inc.
·
Albert Technologies, Inc.
·
Alphabet Inc.
·
Amazon Web Services, Inc.
·
Appier Inc.
·
Facebook Inc.
·
IBM Corp.
·
Intel Corp.
·
Lytics, Inc.
·
Microsoft Corp.
·
NVIDIA Corp.
·
Oculus360 Inc.
·
Oracle Corp.
·
Persado, Inc.
·
Salesforce.com, Inc.
·
Samsung Electronics Co., Ltd.
·
Twitter, Inc.
·
Xilinx, Inc.
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