Indian Green Tea Market Trends, Size, Competitive Analysis and Forecast 2019-2025
Indian green tea market is estimated to grow at a CAGR of around 7% during the forecast period. As per Tea Board of India, India is the 2nd largest producer of tea and the largest tea consumer all across the globe. Approximately 70-80% of the tea produced in the country is consumed by the domestic market. A survey was conducted by the tea board of India, to understand the consumption pattern of tea in the country. In the country, the consumption of tea with milk and sugar is the most popular choice of consumption as around 80% of the household prefers tea with the aforementioned ingredients. Moreover, the consumption of non-milk tea without sugar is rising in the country due to increasing lifestyle-related diseases and the rise in popularity of other variants including green tea.
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As per the survey, it was concluded that around 32% of the total
consumption of tea in the country is from Northern states and the Western
region accounts for 31% of the total consumption. North East region accounts
for only 19% of the total consumption whereas Southern states account for only
18% consumption. It was found in the survey that nearly 88% of the total
household consumption of tea in the country and overall 64% of the total
population is a tea-drinking population in the country.
The country is the major exporter of tea globally. Some of the major export markets of country in volume terms include the Russian Federation, Iran, and UAE with around 48 million kg, 31 million kg and 21 million kg in 2017-2018 respectively.
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Indian Green
Tea Market
Segmentation
·
Ready-to-Drink
·
Loose Tea
Powder
·
Tea
Bags
By Nature
·
Organic
·
Conventional
Company
Profiles
·
Alkaloid
AD Skopje
·
AMORE
Pacific Corp.
·
Arbor
Tea (New World Tea, LLC)
·
Associated
British Foods PLC
·
Barry's
Tea
·
Bettys
& Taylors Group, Ltd.
·
Celestial
Seasonings, Inc.
·
Tata
Global Beverages
·
McLeod
Russel India, Ltd.
·
Nestlé
S.A.
·
Numi,Inc.
·
Organic
IndiaPvt. Ltd.
·
R.Twining
and Co., Ltd.
·
Starbucks
Corp.
·
Unilever
Group
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