European Fruit Beer Market Growth, Size, Share, Industry Report and Forecast 2020-2026
The European fruit beer market is estimated to grow at a CAGR of 4.2% during the forecast period. Potential awareness regarding the health benefits of non-alcoholic beer, primarily in adults is the major factor for market growth. A dynamic shift in consumer behavior has been reported in the region, as European consumers are moving towards low alcohol content brands. Most of the European countries witnessed a decline in per capita alcohol consumption, which include the UK, Belgium, Ireland, Switzerland, Ireland, Italy, and France. Despite the decline in alcohol consumption, European consumers are spending more on alcohol. Increasing shifts towards low- or alcohol-free alternatives are expected to be the major cause of rising spending on alcohol.
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Non-alcoholic beer
contains natural ingredients including fruits and herbs that provide good
taste. It contains potent antioxidant and vitamin B6, which enables to maintain
health. Owing to the increasing demand for non-alcoholic beer, the number of
microbreweries has doubled over the last five years, and the European Union
(EU) has an estimated 9,500 breweries (Brewers of Europe 2018 edition). A
considerable investment in specialty beers has also been reported in the
region, with non- and lower-alcohol beers represented nearly 6% of the overall
European beer market in 2017. Norwegian beer involves low alcohol, alcohol-free
beer, and non-alcohol beers from 0.0% ABV to 2.7% alcohol by volume (ABV). This
trend will likely continue to increase with the increasing number of
non-drinker adults in the region, which in turn, is further creating
significant scope for the market growth.
Scope of the European Fruit Beer Market
Market Coverage
·
The market number available for 2019-2026
·
Base year- 2019
·
Forecast period- 2020-2026
·
Segment Covered- By Flavor and Distribution Channel
·
Countries Covered- UK, Germany, France, Spain,
Italy, and Rest of Europe
·
Competitive Landscape- Anheuser-Busch InBev,
Heineken N.V., St Peter’s Brewery Co., Ltd., and Carlsberg Breweries A/S.
Key Developments in the European Fruit Beer Market
·
In January 2020, Heineken launched Strongbow Dark
Fruit, 0.5 ABV. It offers a refreshing and fruity flavor and features
absolutely no artificial flavors and colors. The beer in single 330 ml bottles
is available in Tesco with a Recommended Retail Price (RRP) of nearly $1.5 per
bottle. The company declared that it would launch Strongbow Dark Fruit 0.5% x4
330ml pack nationally across multiple retailers from March 2020.
·
In March 2019, Lion Pty Ltd. acquired UK craft
brewer, Magic Rock Brewing Co. Lion is continuing their approach to capital
investment in the global markets to fulfill the demand for craft beer. This
acquisition will enable Lion to invest in building its premium brands and to
enhance its presence in the UK market.
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European Fruit Beer Market-Segmentation
By Flavor
·
Peach
·
Raspberry
·
Apricot
·
Cherry
·
Apple
·
Blueberry
·
Others
By Distribution Channel
·
Online
·
Offline
European Fruit Beer Market– Segment by Region
·
Germany
·
UK
·
France
·
Spain
·
Italy
Rest of Europe
Company Profiles
·
Alphabet Brewing Co.
·
Anheuser-Busch InBev
·
Carlsberg Breweries A/S
·
Heineken N.V.
·
Jubel Ltd.
·
Krombacher International GmbH
·
Mahou San Miguel
·
Siren Craft Brew
·
St Peter's Brewery Co. Ltd.
·
Warsteiner Brauerei Haus Cramer KG
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