Italy Beacon Technology Market Trends, Size, Competitive Analysis and Forecast 2019-2025

Italy beacon technology market is anticipated to grow at a significant growth rate during the forecast period. Increasing implementation of connected intelligent urban mobility, ubiquitous geolocation technologies, the emergence of new positioning technologies and multi-sensor positioning systems, and location-based marketing and advertising are the factors playing a pivotal role in the market growth in the region. Moreover, increasing focus on the smart city projects is also leading to an increased demand for products based on beacon technology; thereby, augmenting the market growth. 

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Further, numerous start-ups including GiPStech and Nextome, among many more have emerged in the country. GiPStechis a spin-off company of the Universitàdella Calabria. The start-up company develops indoor tracking and localization technology that is precise up to 1 meter and does not need expensive installing infrastructure. As of 2019, the company has received funding close to $1.0 million. Whereas, Nextome, based in Bari, Italy was established in March 2011 and offers sub-meter accuracy indoor positioning software developing kit (SDK) for companies and third-party developers. The company’s indoor positioning and navigation system using both, shelves smartphones such as iPhone or Android; and Apple, compatible iBeacons in existing infrastructure. The accuracy of its systems goes up to 1 meter. These startups have developed proprietary technologies including geomagnetic fingerprinting, radiofrequency mapping, inertial engine, and sensor fusion in the country.

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Italy Beacon Technology Market Segmentation

By Beacon Protocol 

·         iBeacon

·         Eddystone

·         AltBeacon

·         Others (GeoBeacon)

By Location Technology

·         Bluetooth Low Energy (BLE)

·         Wi-Fi

·         Ultrasound

·         Others (Combined Technology)

By Application

·         Retail

·         Healthcare

·         BFSI

·         Logistics and Warehouses

·         Others (Travel, Tourism & Hospitality)

Company Profiles

·         Accent Advanced Systems, SLU

·         Apple Inc.

·         BlueCats

·         Cisco Systems, Inc.

·         Estimote, Inc.

·         GeLo, Inc.

·         Glimworm Beacons

·         Google LLC

·         Hewlett Packard Enterprise Development LP (Aruba Networks, Inc.)

·         Kontakt.io

·         Leantegra Inc.

·         Osram Licht AG

·         Qualcomm Inc.

·         Sensorberg GmbH

·         Sensoro Co., Ltd.

·         Signal 360, Inc.

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