North American Fruit Beer Market Size | COVID-19 Impact Analysis | Forecast to 2026

North American fruit beer market is estimated to grow at a CAGR of 4.2% during the forecast period. Shift towards craft beer is the major factor for the escalating growth of the market. As per the Brewers Association, in the US, total beer volume sales were dropped 2% in 2019, while the sales of a craft brewer are continued to rise at a rate of 4% by volume, which is reaching 13.6% of the US beer market by volume. The retail sales of craft beer rose 6% up to $29.3 billion, which accounts for over 25% of the US beer market. In most of the craft beer brands, several kinds of fruits are used, which ranges from exotic and strange such as papaya and mango, to classic such as raspberries and cherries. 

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Since the advent of fermentation, fruits have been used in brewing, however, fell out of favor due to the increasing industrial brewing coupled with the increasing costs and processing of fresh fruit. Therefore, craft brewers and consumers in North America, are moving towards fruit beer that are being brewed with both old and new techniques and styles. Special releases from the US craft brewers such as New Holland, New Belgium, Samuel Adams, and Widmer, use cherries and raspberries as the two classic brewing fruits. This, in turn, is contributing to the growth of the market.

Scope of the North American Fruit Beer Market

Market Coverage

·        Market number available for 2019-2026

·        Base year- 2019

·        Forecast period- 2020-2026

·        Segment Covered- By Flavor and Distribution Channel

·        Countries Covered- US and Canada 

·        Competitive Landscape-Anheuser-Busch InBev, Abita Brewing Co., FIFCO USA, Shipyard Brewing Co., and The Boston Beer Co.

Key Developments in the North American Fruit Beer Market

·        In November 2019, Jester King launched More Dots-barrel aged wild ale refermented the blend with 2,000 pounds of black currants from Samson Farms in Everson, Washington. Later when the refermentation of fruit reached complete dryness, the company packaged the beer into kegs and bottles for natural conditioning/refermentation. It contains 5.8% alcohol by volume (ABV). 

·        In August 2019, Anheuser-Busch InBev acquired Platform Beer, the US-based brewery company. Under the acquisition, Platform will be integrated into Anheuser-Busch Brewers Collective unit, which involves a dozen craft beer partners. Platform produces barrel-aged beers, fruit ales, seasonal beverages, sour beer, ciders, and a range of hard seltzer. The acquisition will diversify the product portfolio of Anheuser-Busch InBev and will further strengthen its position in the US beer market.

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North American Fruit Beer Market-Segmentation

By Flavor

·        Peach

·        Raspberry

·        Apricot

·        Cherry

·        Apple

·        Blueberry

·        Others

By Distribution Channel

·        Online

·        Offline

North American Fruit Beer Market– Segment by Country 

·        US

·        Canada

Company Profiles

·        All Saints Brewing Co. 

·        Allagash Brewing Co. 

·        Anheuser-Busch InBev

·        Bell's Brewery, Inc. 

·        Brewsters Brewing Co.

·        FIFCO USA

·        Golden Road Brewing 

·        Jester King 

·        Millstreet Brewery

·        Parallel 49 Brewing Co.

·        Shipyard Brewing Co. 

·        The Boston Beer Co.

·        The Grizzly Paw Brewing Co.

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