US Digital Signage Market Growth, Size, Share, Industry Report and Forecast 2019-2025

The US digital signage market is estimated to grow at a CAGR of 7.7% during the forecast period to reach $10.2 billion in 2025 from $6.1 billion in 2018. The major driving factors in the substantial growth of the digital signage market are the rapid adoption of AI, machine learning, and extensive use of IP-based devices. Digital signage finds significant applications in a number of public facilities were relaying information in a structured method and in real-time which is of utmost importance. Facilities such as airports, banking facilities, railway stations, healthcare, and retail shops are some of the areas, wherein the presence of digital signage can deliver the information without any need for human interference. 

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Moreover, some other factors that contribute to this remarkable market value are the presence of major digital signage providers Samsung Electronics Co., Ltd., Daktronics, Inc., Intel Corp., Sony Corp., LG Electronics Inc. and the advent of new technologies, including organic light-emitting diode (OLED) and electronic paper display EPD in the country. The companies in the US are focusing on enhancing the buying experience by analyzing the interest of buyers. In the US, digital signage has been significantly applied in various industries such as retail, transportation, hospitality, and entertainment, among others. The retail industry is growing significantly in the country which creates enormous opportunities for digital signage. 

The US digital signage market is segmented on the basis of component type, product, application, and region. On the basis of component type, the market is divided into hardware and software. On the basis of the product, the market is classified into standalone display and video wall. Furthermore, the market is classified, on the basis of application, into commercial, industrial, infrastructural, and others. Commercial application of digital signage is estimated to be the fastest-growing segment during the forecast period. The segmental growth is attributed to the extensive application of digital signage displays for advertisement and for announcements in the commercial sector. The commercial sector includes retail, healthcare, hospitality, and government, with applications across hospitals, hotels, quick-service restaurants (QSRs), and malls.

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US Digital Signage Market Segmentation

By Component Type

·         Hardware

·         Software

By Product

·         Standalone Display

·         Video Wall

By Application

·         Commercial

·         Industrial

·         Infrastructural

·         Others (Institutional

Company Profiles

·         22 Miles, Inc.

·         ACRELEC Group

·         AOPEN Inc.

·         Barco NV

·         BenQ Corp.

·         Christie Digital Systems USA, Inc.

·         Daktronics, Inc.

·         Delta Electronics, Inc.

·         Exceptional 3D, Inc.

·         Intel Corp.

·         Intuilab SAS

·         LG Electronics Inc.

·         Navori SA

·         NEC Corp.

·         Panasonic Corp.

·         Planar Systems, Inc.

·         Samsung Electronics Co., Ltd.

·         Scala, Inc.

·         Sharp Corp.

·         Sony Corp.

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About Orion Market Research 

Orion Market Research (OMR) is a market research and consulting company known for its crisp and concise reports. The company is equipped with an experienced team of analysts and consultants. OMR offers quality syndicated research reports, customized research reports, consulting and other research-based services.

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