Global Image Recognition in CPG Market Size, Share, Analysis, Industry Report and Forecast 2021-2027
The global image recognition in CPG market is expected to grow at a significant CAGR during the forecast period (2021-2027). The increasing need for efficient and profitable retail execution processeswith adherence to compliance standards is one of the major factors expected to drive the growth of this market.
Image recognition solutions
are revolutionizing the way CPG companies manage customer interactions, market
products online and offline, and manage store inventory. Image recognition
technology is increasingly being used to search for products online for
purchase. For instance, Snapchat’s parent company, Snap, is currently working
on developing a visual product feature in Snapchat that will leverage image
recognition technology and help users to take pictures of products in the real
world and identify, browse, and purchase items on Amazon.
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With the boom in the e-commerce industry, even more
so during the COVID-19 pandemic, entrepreneurs and retailers have realized that
conventional strategies of sales promotions, marketing, and visual
merchandising will not be sustainable in the CPG industry in the long term.
Hence, retailers are quickly adapting to the new era of AI and image
recognition to deliver a next-level customer experience. The use of image
recognition for shelf recognition, product placement, and maintaining
compliance with merchandising standards is quickly gaining momentum. Image recognition
technology is assisting manufacturers, retailers, and marketers to understand
their market and react dynamically.
Recent Developments:
·
In April 2020, Microsoft partnered with Coca-Cola.
The partnership aims to regulate its business operations on Microsoft Azure
cloud and offer rich new digital experiences that will provide innovative
solutions. These solutions will aid the Coca-Cola Company to achieve new
insights from data across the enterprise, enabling a 360-degree view of the business,
and increasing customer and employee experiences.
·
In March 2020, Trax acquired Survey.com to combine
both companies’ technologies, cater to the needs of emerging CPG market and
grocery retailers, and strengthen its position in image recognition in the
retail market.
·
In August 2019, AWS enhanced Amazon Rekognition.
The enhanced solution provides high accuracy of gender identification and
emotion detection; and improved functionality to its face analysis features.
Market Coverage
·
The market number available for – 2020-2027
·
Base year- 2020
·
Forecast period- 2021-2027
·
Segment Covered
·
Regions Covered- Globally
·
Competitive Landscape: IBM, Google, Qualcomm,
Microsoft, AWS, Trax, and Catchoom, among others.
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Global Image Recognition In CPG Market by Segment
By Component
• Hardware
• Solutions
• Services
By Application
• Inventory Analysis
• Product
• Shelf Monitoring
Analysis
• Gauging Emotions
By Deployment Mode
• Cloud
• On-Premise
Global Image Recognition in CPG Market by Region
North America
·
United States
·
Canada
Europe
·
UK
·
Germany
·
Spain
·
France
·
Italy
·
Rest of Europe
Asia-Pacific
·
India
·
China
·
Japan
·
South Korea
·
Rest of APAC
Rest of the World
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