Insights on the Cloud Advertising Market to 2022 | Industry Statistics, Emerging Demands, Forecast to 2028

The global cloud advertising market is anticipated to grow at a considerable CAGR of 18.7% during the forecast period (2022-2028). The major factor that drives the global cloud advertising market is the increasing investments in Artificial Intelligence (AI) and Machine Learning (ML) technologies. Several major companies including Amazon and Apple among others, are leveraging AI to utilize voice-based marketing through devices and platforms such as Alexa and Siri. The major players across the market have an advanced level of market penetration into the cloud premises, taking a higher sustainable competitive advantage through innovation. 

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Moreover, various remaining cloud advertising companies are competing to capture significant market share, which will create a favourably competitive market. As a result of which, the companies operating in the market are inclined toward acquiring companies operating on cloud advertising technologies to strengthen their product capabilities. For instance, in October 2021, Zeta a cloud-based marketing technology company that empowers enterprises announced the acquisition of the technology platform and data from Apptness, a digital technology company with proprietary audience engagement technology to strengthen identity solution and omnichannel marketing platform.

Furthermore, the market players are considerably contributing to the market growth by the adoption of different strategies including mergers and acquisitions, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in September 2021, Snowflake launched Media Data Cloud, which combines Snowflake’s powerful data-sharing technology, cutting-edge standards of privacy and governance, Snowflake- and partner-delivered solutions, and industry-specific datasets. The media data cloud permits marketers, publishers, and ad technology businesses to unlock their data for uniqueness, insights, activation, and measurement across the advertising ecosystem.

Market Coverage

•                 The market number available for – 2021-2028

•                 Base year- 2021

•                 Forecast period- 2022-2028

Segment Covered- 

•                 By Application

•                 By Deployment Mode

•                 By Verticals

Regions Covered-

·                  North America

·                  Europe

·                  Asia-Pacific

·                  Rest of the World

Competitive Landscape- including Acquia, Inc., Adobe Inc., Demandbase, Inc., Experian Credit Information Co. of India Pvt. Ltd., Google LLC, HubSpot and others.

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Global Cloud Advertising Market Report Segment

By Application

•                 Campaign Management

•                 Customer Management

•                 Experience Management

•                 Analytics and Insights

•                 Real-Time Engagement 

By Deployment Mode

•                 Public Cloud

•                 Private Cloud

•                 Hybrid Cloud

By Verticals

•                 Retail & Consumer Goods

•                 Media & Entertainment

•                 Travel & Hospitality

•                 BFSI

•                 Telecommunications

•                 Manufacturing

•                 Education

•                 Others

Global Cloud Advertising Market Report Segment by Region

North America

·        United States

·        Canada

Europe

·        UK

·        Germany

·        Spain

·        France

·        Italy

·        Rest of Europe

Asia-Pacific

·                  India

·                  China

·                  Japan

·                  South Korea

·                  Rest of APAC

Rest of the World

·        Latin America 

·        Middle East & Africa

Company Profiles 

·        Acquia, Inc.

·        Adobe Inc.

·        Demandbase, Inc.

·        Experian Credit Information Co. of India Pvt. Ltd.

·        Google LLC

·        HubSpot

·        IBM Corp.

·        Imagine Communications Corp. 

·        InMobi

·        Kubient, Inc.

·        Marin Software 

·        MediaMath

·        Oracle

·        Pegasystems Inc.

·        Sailthru, Inc.

·        Salesforce Inc.

·        SAP 

·        Sitecore

·        The Nielsen Company (US), LLC

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