Smart Beacon Market Outlook 2029: Presents Market Insights & Depth Analysis
The global smart beacon market is anticipated to showcase a considerable CAGR during the forecast period. The rising adoption of this technology by various end-users is a major factor to contribute towards the growth of the global smart beacon industry. Beacon devices are small wireless transmitters that utilize BLE technology for tracking the location of any object or tag. There is remarkable adoption of BLE technologies which is slightly different from traditional Bluetooth technology, as it requires less energy.
Beacons technology has
considerably improved the marketing experience for retailers and customers.
Beacon technology provides a wide range of benefits to retailers by tracking a
customer’s in-store movement and deliver targeted information and discounts to
the customer. Besides, the retail industry, logistics, and transportation
industry are also considered as one of the main benefactors of improved
location-based technology.
Beacons technology tracks
object location by connecting and transmitting information to smart devices
allowing a location-based search. Beacons technology provides high penetration
rates, long-range, and high energy efficiency. Top market players are engaged
in the development of beacon technology which is fueling the smart beacon
market growth. For instance, in 2013, Apple introduced the first iBeacon
technology as part of iOS 7 at Worldwide Developer Conference (WWDC 2013) for
different verticals such as hospitality, healthcare, workplace, and shopping
malls.
A new beacon format by Google
was introduced in 2015, named Eddystone, which is open source and can send
three types of signals Unique Identity Number (UID), Uniform Resource Locator
(URL), and Transaction-Level Modeling (TLM). Apart from this, many other types
of beacons are available in the market such as AltBeacon by Radius Network
(launched in 2014) and GeoBeacon by Techno-World (launched in 2017). AltBeacon
and GeoBeacon both are open sources and compatible with other mobile
platforms. Further, Apple had installed beacons technology in 254 of its
US shops to provide customers with in-store notifications about products,
reviews, discounts, and deals. Moreover, Google offers beacon technology known
as ‘Eddystone’ technology that enables proximity-based triggers and actions.
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Current Market Trend Covered
in the Smart Beacon Market Report
- North America to hold a considerable market
share during the forecast period.
- Rising smart city projects are anticipated to
offer significant opportunities for market growth.
- Low awareness related to beacon technology can
hinder the growth of the smart beacon market.
- Rising digitalization and IoT are the key
factor to drive the growth of the global smart beacon market.
Smart Beacon Market
Segmentation
By Connectivity
- Bluetooth Low Energy (BLE)
- Wi-Fi
- Others
By End-Users
- Transportation &Logistics
- Retail
- Public Gathering &Spaces
- Healthcare
- Others
A full report of Smart Beacon
Market is available at: https://www.omrglobal.com/industry-reports/smart-beacon-market
Smart Beacon Market – Segment
by Region
North
America
- US
- Canada
Europe
- Germany
- UK
- France
- Spain
- Italy
- Rest of Europe
Asia-Pacific
- China
- Japan
- India
- Rest of Asia-Pacific
Rest of the World
- Latin America
- Middle East Africa
Company Profiles
- Accent Advanced Systems, SLU
- Beaconinside GmbH
- BlueUp Srl
- Blukii, a brand of Schneider Schreibgeräte
GmbH
- Cisco Inc.
- Comarch SA
- Esri
- Estimote, Inc.
- Gimbal Inc.
- Google LLC
- Hewlett Packard Enterprise Development LP
- HID Global Corp.
- Inpixon
- Insiteo SAS
- JAALEE Technology
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