3D Secure Payment Authentication Market Is Likely to Experience a Tremendous Growth by 2029
Global 3D secure payment authentication market is anticipated to grow at a CAGR of 10.2% during the forecast period (2023-2030). Increasing Card-Not-Present (CNP) frauds across the globe and growing online & e-commerce shopping among consumers are major drivers behind the growth of the global market. In addition, advancements in 3D secure (3DS) payment authentication technology to enhance customer experience are further increasing the market growth. Advanced technologies strengthen the security of online transactions by continuously assessing and examining user behavior and transaction data in real-time. 3D secure solutions combined with Machine Learning (ML) and Artificial Intelligence (AI) systems adapt to evolving fraud tactics, promptly identifying irregularities and potential security risks. The rapid adoption of biometric authentication technology in 3D secure payment authentication solutions is driving the growth of the market.
The simplified solution allows
merchants to control the user experience, offers the highest coverage across
banks and card networks, and unlocks frictionless, biometric capabilities. For
instance, in February 2023, PayU launched 3D Secure 2.0 SDK, offering a full
native checkout and superior customer experience for all card transactions.
PayU merchants can provide optimized customer experience while complying with
major card network upgrades - including Visa and Mastercard while gaining
better security and fraud protection.
The latest generation of
technology is designed to create a more seamless, shopper-friendly payment
flow, especially on mobile devices. For instance, in March 2020, FIS Inc.
launched its new 3D Secure (3DS) authentication service, 3DS Flex. The new
solution from FIS’ helps global eCommerce retailers and merchants fight fraud,
accelerate online and mobile checkouts by reducing cart abandonment, and
maximize payment authorizations.
With increasing numbers of online
payments, consumers demand fast and easy, yet secure services. In Europe, the
Payment Services Directive 2 (PSD2) protects consumers from unauthorized online
payments with their credit or debit card. For instance, in August 2020,
Netcetera & Mastercard launched a 3DS Testing Platform for retailers and
other businesses to ensure they are ready to comply with Payment Services
Directive 2 (PSD2). The test program runs on the Netcetera 3DS Access Control
Server (ACS) that is certified to the latest 3DS 2.2 standard. Merchants can
test different transactions in the live system, directly in their online shop,
with test cards from Mastercard.
To Request a Sample of our Report on 3D Secure Payment
Authentication Market: https://www.omrglobal.com/request-sample/3d-secure-payment-authentication-market
•
The market number available for – 2022-2030
•
Base year- 2022
•
Forecast period- 2023-2030
Segment
Covered-
·
By Component
·
By Application
Regions Covered-
·
North America
·
Europe
·
Asia-Pacific
·
Rest of the World
Competitive
Landscape- American Express Company, Mastercard Inc., Stripe, Inc., Visa
Inc., and others.
3D Secure Payment
Authentication Market Report Segment
By Component
•
Access Control Server
•
Merchant Plug-in
By Application
•
Banks
•
Merchants & Payment Gateway
A full Report of 3D Secure Payment Authentication Market is
Available @ https://www.omrglobal.com/industry-reports/3d-secure-payment-authentication-market
3D Secure Payment Authentication Market Report
Segment by Region
North America
· United
States
· Canada
Europe
· UK
· Germany
· Spain
· France
· Italy
· Rest
of Europe
Asia-Pacific
· India
· China
· Japan
· South
Korea
· Rest
of APAC
Rest of the World
•
Latin America
•
Middle East and Africa
Company Profiles
·
Bluefin Payment Systems
·
Broadcom Inc.
·
EMVCo, LLC
·
Entersekt Proprietary Ltd.
·
Fidelity National Information Services, Inc.
(FIS)
·
GPayments Pty Ltd.
·
Marqeta, Inc.
·
Modirum MDpay
·
PAAY, LLC
·
PayPal Holdings, Inc
·
PayU
·
Stripe, Inc.
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data sources mined for investigation.
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