Yoga Mat Market Comprehensive Insight by Growth Rate, Industry Status, Forecast till 2031
The global yoga mat market is anticipated to grow at a considerable CAGR of 5.4% during the forecast period. Rising demand for yoga mats made up of natural and eco-friendly materials is likely to come up as a prospective driver for the growth of the global yoga mat market. Product innovations and inclination of consumer demand toward eco-friendly mats made up of materials such as PVC free and natural rubber creates newer opportunities for the companies to expand the business. Manufacturers in the industry are focusing towards production of mats with benefiting and high quality raw materials to provide a high level of relaxation and comfort to the consumers.
For instance, in 2020, Badra, a yoga
brand announced the launch of its eco-friendly yoga mats made of natural
rubbers with high quality, stitch labeled, 100% cotton straps for easy storage
and carrying. Using real natural rubbers the company has launched three types
of mats: TPE, NR, and NBR with each model come in more than 7 colors. The
product features high durability, maximum water resistance, adhesion, non-slip
function with open cell foaming technology and leaf-texture design. In
addition, all products from Badra are PVC free. Moreover, the development of
innovative technical solutions by using AI (artificial intelligence) and IoT
(Internet of Things) to provide high-quality yoga and exercise mats is further
escalating the demand of the product in the market. For instance, in 2021,
YogiFi, a smart yoga mat, announced their Make-in-India inaugural launch on
Independence Day. YogiFi is a flagship product of Wellnesys, which is embedded
with multi-patented sensors and non-intrusive posture tracking technologies to
record one’s daily practice while measuring their progress on flexibility,
strength, balance etc. YogiFi unifies the fusion of smart mat and computer
vision enabled via smartphone app delivering audio visual instructions with
real-time feedback in multiple regional languages. YogiFi Mat can also be
optionally paired with third-party wearables such as Apple Watch, Fitbit etc.,
to acquire key vital signs and measure effectiveness of sessions.
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Mat Market: https://www.omrglobal.com/request-sample/yoga-mat-market
Market Coverage
•
The market number available for – 2023-2031
•
Base year- 2023
•
Forecast period- 2024-2031
Segment Covered-
·
By Material
·
By End User
·
By Distribution Channel
Regions Covered-
·
North America
·
Europe
·
Asia-Pacific
·
Rest of the World
•
Competitive Landscape-ALO, LLC, Hugger Mugger
Company, Inc., lululemon athletica Inc., Manduka LLC and Manduka B.V., prAna
Living, LLC, and others.
Yoga Mat Market Report Segment
By Material
•
PVC
•
TPE
•
Rubber
•
Cotton/Jute
•
Others
By End User
•
Yoga & Fitness Clubs
•
Household
•
Others
By Distribution Channel
•
Online
•
Offline
A full Report of Yoga Mat
Market is Available @ https://www.omrglobal.com/industry-reports/yoga-mat-market
Yoga Mat Market
Report Segment by Region
North America
· United
States
· Canada
Europe
· UK
· Germany
· Spain
· France
· Italy
· Rest
of Europe
Asia-Pacific
· India
· China
· Japan
· South
Korea
· Rest
of APAC
Rest of the World
•
Latin America
•
Middle East and Africa
Company
Profiles
•
Airex AG
•
AshtaLuxe
•
Aurorae, LLC.
•
Badra Co., Ltd.
•
Barefoot Yoga Co
•
Bean Products, Inc.
•
Ecoyoga Ltd
•
EuProMeds.r.o.
•
JadeYoga
•
Kolckmann GmbH
•
LIFORME
•
RFE International Ltd (adidas AG)
•
Ryan Oversea
•
YAAZHTEX
•
YogiFi
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